The undercover manifesto
Excerpt from Chapter 1: Going undercover.
“We believe in going undercover. We don’t mean you should skulk around in the dark. As an undercover user experience designer, your mission is to get people excited about UX without them realizing what you’ve done. Unless you’re an expensive consultant or a senior manager, you won’t do this by knocking on the CEO’s door and demanding change. User experience design is disruptive. It asks difficult questions. Good-enough managers in good-enough companies don’t want you to rock the boat; they’re busy worrying about meeting next month’s targets.
We believe in introducing UX from the ground up. Sneak UX into your daily work, prove its value, and spread the message. Results are more persuasive than plans.
We believe change comes through small victories. Putting users at the heart of a business is a huge cultural change. It takes years. But you’ll be surprised what you can achieve with focus, patience, and persistence.
We believe in delivery, not deliverables. Some people practice user-scented design, not user-centered design. They churn out documents—sitemaps, wireframes, specifications—but they’re not interested in what happens next. UX is a mindset, not a process—it lasts all the way until the site is live, and after.
We believe good design today is better than great design next year. There’s no such thing as perfection in design, particularly on a medium as fluid as the web. You’re not here to impress other designers; your job is to make your users’ lives better.
We believe in working with people, not against them. Just as we empathize with users, we must respect and understand our colleagues. We reject elitism and accept that compromise is healthy. Passion is fine; zealotry is not.
We believe in action, not words. Introducing UX into your company is a lot of work. No one will do it for you, so you’d better get cracking. Remember, it’s often easier to get forgiveness than permission.”